OUR STORY
“We believe that anyone can develop an athlete mindset”
This statement defines our origins and who we are.
Our Story
“We believe that anyone can develop an athlete mindset” This statement defines our origins and who we are.
Behind GET SHIT DONE are real people looking to achieve a healthy lifestyle in both mind and body. Located in Australia, our founders Roberto & Abraham are two mechanical engineers with more than 26 years of combined experience in their field. Independently and together, they have been training and working out for over 18 years.
CEO | FOUNDER
roberto escalona
Roberto has always been a sports enthusiast. Since an early age, he has played in soccer and basketball teams, developing a life passion for basketball and fitness. An NBA fan for excellence, Roberto grew up watching the basketball shoe movement, creating a thirst for shoe technology and performance footwear that inspired him to pursue his dream of creating and developing performance shoes. When he's not working his engineering job, you can often find Roberto conceptualising and sketching shoe designs during his free time.
MD | FOUNDER
Abraham Corona
Abraham is a strong believer in living a healthy lifestyle and working out for better health. He is disciplined and passionate. He believes that it's not just talented people who can achieve great outcomes. He developed this belief through his own life experience - demonstrating how perseverance, discipline, commitment and a strong belief in yourself can help you achieve anything you set your mind to in both your personal and professional life. Throughout his career, Abraham has become a successful entrepreneur engineer and has been nominated three times in the national Australian awards for Young Achiever and Feature Leader in the engineering industry in which he works.
We Believe
ANYONE CAN BE AN ATHLETE
Both founders share creative minds. The combination of their skills, along with a profound sense of trust and friendship have made them the ideal duo to create the PROJECT GET SHIT DONE movement.
Together they joined their engineering experiences with the fitness passion to create a product that encourages people to get the best out of themselves. The project's design and development started in 2018 with the first release in 2022.
At PROJECT GET SHIT DONE we aim to inspire people to develop the athlete mindset that lays within themselves.
WHAT DOES GET SHIT DONE MEAN?
The brand name origin goes back to real-life experiences. Our founders as engineers used their professional expertise to focus on shoe performance, quality, and reliability. Once the project started to gain traction, they wanted a name that represented their product inspiration and lifestyle, and they saw an affirmation on a coffee cup! Roberto had written on a white cup the phrase “GET SHIT DONE” as a reminder that every day as they sat at their desks, they had to give their best and make things happen. As soon as they saw this phrase, they both immediately agreed that the sentence should encompass the project they’d started together.
And we still have that cup today!